New Delhi, Aug. 16 -- Preparing for this meeting with Lal Chand Bisu, co-founder of digital entertainment company Kuku FM, I started watching a popular microdrama on Kuku TV, an app launched by the company earlier this year for short-form fictional storytelling. The show, called Revenge of My Fake Boyfriend, turned out to be a slickly produced drama with a tight script and competent acting by fresh faces, aesthetically shot in a vertical video format. Each episode of the show, about a mega-rich girl fake-marrying a self-made businessman, was only about 2.5 minutes long, like all Kuku TV's microdramas-a new genre in India inspired by Korean and Chinese microdramas that the company is largely responsible for popularising over the past few m...