New Delhi, Feb. 18 -- Nike is set to introduce a new women's activewear brand, NikeSKIMS, in partnership with Kim Kardashian's shapewear company, Skims. The new collection will debut in the US this spring and expand globally by 2026. This strategic move aligns with CEO Elliott Hill's efforts to revitalize Nike's sales and strengthen its competitive edge against emerging athletic brands.

The collaboration comes as Nike seeks to reclaim market share from fast-growing competitors like Hoka and New Balance. Hill's strategy focuses on product innovation and a renewed emphasis on Nike's sports heritage. The partnership with Skims is expected to enhance Nike's appeal among female consumers, a segment that represented approximately 40% of its cu...