New Delhi, July 27 -- "Can we set a date for the collaboration?" a public relations executive asked me recently about fixing an interview slot with a business leader they were representing. Something about the question ticked me off instantly, but I put it down to my creeping middle-aged crankiness and being forced to exercise my terrible scheduling skills to consult my chaotic calendar. It was only later that I put a finger on the real source of my annoyance: the word "collaboration".
Let me put this down for the record: journalists don't collaborate. They ask, question, probe, even interrogate. Features journalists like myself don't often work on scams and exposes, but still, when we meet a business leader, we are not merely looking to...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.