New Delhi, May 27 -- Despite the abundance of streaming and short-video platforms in India - both foreign and domestic - media and entertainment companies continue with new launches focused on regional and user-generated content.

Along with new OTT players JOJO, a Gujarati platform, and Chull, which will focus on Hindi, Tamil, Telugu, Kannada, and Bangla content, Dish TV has unveiled FLIQS, a digital content segment within its WATCHO app for professional creators.

While critics point to the challenges of monetisation for such targeted offerings, others said the appetite for regional languages and niches remains underserved by bigger companies.

"It (a new launch) only makes sense if the platform is solving something real. This is not ab...