Mumbai, March 3 -- With just over two weeks to go for the Indian Premier League (IPL) 2025, JioStar-the joint venture between Reliance Industries Ltd's Viacom18 and The Walt Disney Co.-has secured 12 sponsors and is targeting Rs.5,000 crore in advertising revenue from this edition, according to two people aware of the matter. However, industry experts are not sure if this target is achievable.

JioStar executives remain bullish, citing strong advertiser demand, new audience targeting capabilities, and real-time measurement innovations.

"We are seeing record demand for IPL this year," said Ishan Chatterjee, chief business officer, sports revenue, SMB & creator at JioStar. "With the kind of reach and engagement IPL commands, brands are pri...