Mumbai, Feb. 17 -- New OTT platform JioHotstar, which emerged from the union of JioCinema and Disney+Hotstar, has partnered with global media audience measurement firm Nielsen to introduce third-party verified advertising data starting with the upcoming edition of the Indian Premier League (IPL) cricket tournament, marking a major and long-pending shift towards transparency in digital ad measurement.

With IPL 2025 streaming behind a paywall (with limited hours of free viewing), JioHotstar aims to reassure advertisers by offering independent, real-time campaign performance data, a long-standing demand in the industry. Under the collaboration, Nielsen will establish a dedicated data pipeline to track ad effectiveness on JioHotstar, leverag...