Mumbai, Feb. 14 -- JioStar, the joint venture owned by Mukesh Ambani's Reliance Industries Ltd and the Walt Disney Company, has set ambitious goals for its video streaming business as it sets to merge the two OTT apps - JioCinema and Disney+ Hotstar-into a new single OTT platform, JioHotstar today (14 February).

With the merged platform, the company wants to disrupt conventional subscription models. It will offer free viewing of all content, except Hollywood films, for a limited number of hours every month to boost reach and let users sample a diverse range of programming.

"The idea is to allow every consumer to sample our content extensively," said Kiran Mani, chief executive officer-digital, JioStar. "JioHotstar invites everyone to co...