New Delhi, Sept. 6 -- Jio BlackRock Asset Management Company is all set to launch its first actively managed fund, a flexicap fund, on 23 September. The AMC is an equal joint venture between Jio Financial Services and global investment giant BlackRock. What sets it apart from other funds? According to Sid Swaminathan, CEO of Jio BlackRock AMC, it has a data-driven approach using BlackRock's Aladdin software with insights from human fund managers.

The fund house also has the benefit of Jio's large distribution ecosystem, which allows it to focus on direct-only plans for now. In this interview, Swaminathan talks about the fund's plans, AI-driven products and more. Edited excerpts:Can you walk us through the overall plan that you have for u...