New Delhi, Jan. 7 -- Cricketer Jemimah Rodrigues, who rose to popularity after her contributions in making the Indian Women's Cricket Team lift its first ICC Women's World Cup last year, has just made a brand deal - a new milestone for her.

The cricketer has joined hands with Tvarra, a woman-first helmet brand, to become an investor partner of the company.

In a press release, Tvarra said that the collaboration is a long-term, equity-led partnership, without providing further details on how much share Jemimah has invested in.

The partnership is " rooted in shared values of discipline, independence, and building something that lasts," the company said.

It further said that the "energy, consistency, and belief-driven approach" of Jemimah...