Mumbai, March 28 -- It is much easier to build businesses today than it was more than a decade ago as the penetration of smartphones and internet usage has resulted in deeper markets and the emergence of new segments, said Kunal Bahl, co-founder of Snapdeal and Titan Capital and promoter of Unicommerce.

"Ten years ago in e-commerce, there was one homogeneous lump of consumers-mostly urban, affluent, and connected. Now, in every possible segment that you can imagine, there are large pools of consumers of varying income, geography, age, usage patterns, and preferences, " Bahl said at Mint India Investment Summit and Awards 2025 on Friday.

Moreover, now it is about the founder's ingenuity to come up with the ideas to go after these segment...