New Delhi, July 25 -- In a quest to secure good placements, students of the Indian School of Business (ISB) are reportedly turning to 'digital snan', a trend that gained attention during the Maha Kumbh 2025. A video gaining massive traction on Instagram shows a man at Uttar Pradesh's Sangam carrying out a symbolic 'digital snan' on behalf of select ISB students in Hyderabad.

In the now-viral clip, the man is seen dipping a sheet of paper bearing the photographs of several students into the holy river, symbolically praying for their successful placements.

The video, shared by @bobcats_co26 with the caption: "We are placements ready. Are you?" quickly went viral.

The Maha Kumbh 2025, held every 12 years, witnessed millions of devotees ta...