Mumbai, April 27 -- Meta-owned social media platform Instagram has launched "Blend," a new feature that lets users create shared feeds of Reels with friends in direct messages, fuelling excitement among influencers who anticipate increased reach and follower growth.

The tool allows users to stream content together and discover new content based on shared interests.

"We are announcing a new feature called Blend, which is a shared feed of reels with either a friend or even a group of friends in DMs. We want Instagram to be a place where people connect over creativity, so this is one more way to do that," Adam Mosseri, head of Instagram, announced in a reel on 17 April.

The platform's latest feature has influencers excited about a potenti...