New Delhi, March 5 -- SKIMS launched its latest swimwear collection with a massive 60-foot balloon of Kim Kardashian in New York's Times Square. The installation showcases Kardashian wearing the brand's new triangle top and tanga bottoms in a tide blue shade. It stands on a sleek 4-foot platform featuring the SKIMS logo.

Kim Kardashian is a SKIMS co-founder. She is also the Chief Creative Officer at the company.

Amy Kule of Merry Wonderer executive-produced the balloon concept. The latest SKIMS Swim collection includes swimsuits, terry and cotton jersey cover-ups, and poolside accessories.

The collection is available in five colours: champagne leopard, champagne tiger, snow, tide, and onyx. Designed for versatility, the pieces allow fo...