New Delhi, Feb. 10 -- Family-run enterprises in India are approaching the near future with significant self-assurance and bold growth strategies, despite a measured stance toward integrating emerging tech, a recent PwC study reveals. The findings suggest that these Indian entities possess a more positive outlook on expansion than their international counterparts and demonstrate notable stability against worldwide shifts.

Nevertheless, the analysis emphasises that these firms must accelerate their technological funding to transform digital tools into a true edge over competitors.

As per the report, India's family business sector is poised for the next 10 years with a growth projection that ranks among the most robust on the planet.

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