New Delhi, Sept. 25 -- Star power is paying handsome dividends. India's top 25 celebrities, a mix of movie stars and sportspersons, amassed brand value of $2 billion in 2024, an increase of more than 8.6% from the previous year according to Kroll, an independent provider of global financial and risk advisory solutions. Cricketer Virat Kohil retained the top spot with a brand value of $231.1 million, followed by actors Ranveer Singh ($170.7 million) and Shah Rukh Khan ($145.7 million).

The results are based on brand values derived from the brand endorsement portfolios of and relative social media presence of the celebrities. While the top three positions remained unchanged when compared to last year, Singh saw his endorsements decline by ...