New Delhi, Dec. 23 -- Podcasts are increasingly popular in India, but their advertising revenue remains modest.

The number of monthly podcast listeners rose to 177 million in 2024, according to a report by global professional services network PwC (PricewaterhouseCoopers), from 154 million in 2023. This figure is expected to rise to 267 million by 2029, at a CAGR of 8.5%.

However, podcast advertising revenue was just over $39 million ( Rs.350 crore) in 2024 and is projected to increase to more than $57 million by 2029, growing at a CAGR of 8%. Experts and content creators say that podcast discovery is still a challenge, making measurement harder for advertisers.

Only celebrity-led podcasts get traction. Those featuring domain experts ar...