New Delhi, May 22 -- India's content space, home to more than 4 million social media influencers and counting, is hotly contested, making it tough for creators to convert viewers into subscribers. Creators face critical challenges in cutting through content clutter to stand out, employing effective hooks to attract viewers, and sustaining their interest long enough for follows and subscriptions.

As attention span shrinks rapidly, influencers have just a few seconds to hook viewers. And they are doing just that - splitting the content into 60-90 second clipping, each with a "What Next" at the end of the video to pique viewer interest. This comes at a time when influencers are facing the challenge of viewers doomscrolling for hours, but no...