New Delhi, Oct. 13 -- They rule the red carpet, but the brand charts still tell a different story. India's top female celebrities may be upping their endorsement game but-not surprisingly-continue to trail behind their male counterparts. A deep dive shows the numbers are indeed changing, but just not fast enough.

The country's top 25 celebrities, a mix of movie stars and sportspersons, amassed brand value of $2 billion in 2024, an increase of more than 8.6% from the previous year according to Kroll, an independent provider of global financial and risk advisory solutions. However, in terms of diversity, only nine women made it to the top 25 celebrities' list, a tad of an improvement from last year, when the number was eight.

At number fo...