NEW DELHI, Dec. 4 -- India's entertainment and media (E&M) industry is set to grow from $32.2 billion in 2024 to $47.2 billion by 2029, at a compound annual growth rate (CAGR) of 7.8%, nearly double the global average of 4.2%.

This growth is being fuelled by rising digital participation, a large youth population, expanding broadband access, and deeper consumption of online content, according to a report by PwC (PricewaterhouseCoopers) released Thursday.

The report noted that the sector's trajectory is supported by economic growth, rising discretionary spending, and rapid adoption of digital services.

It also highlighted that India's internet advertising market will grow from $6.25 billion in 2024 to $13.06 billion by 2029, reflecting a...