Bengaluru, Feb. 12 -- Honasa Consumer Ltd., which operates personal care brands such as Mamaearth, Aqualogica, and The Derma Co, is working towards scaling up its direct distribution system, the impact of which will be visible in the next couple of quarters, its founder and chief executive officer Varun Alagh said on Wednesday.

"We are seeing that direct distribution scale-up starting to happen. Over the next couple of quarters, we believe that the full effect of this transition will start coming into play and the GT [general trade] system should start coming back into play," Alagh said during the company's third-quarter call with analysts.

In the third quarter of FY24, Honasa moved to a direct distribution model in the top 50 cities, p...