New Delhi, Jan. 27 -- With over 60% of the box office collections of Allu Arjun'sPushpa 2: The Rulecoming from the dubbed Hindi version, trade experts say the north Indian market has trumped the home state for several big-ticket southern films.

While price increases are more easily implemented in Hindi states, where it is common for multiplexes to charge upwards of Rs.400 for high-performing titles, the southern market is also facing an overdose of action films that native audiences have seen too many of. The Hindi belt, on the other hand, is hungry for these mass-market commercial entertainers.

Out of the total Rs.1,255.76 crore made byPushpa 2within India, the dubbed Hindi version has brought in around Rs.829 crore, followed by the or...