New Delhi, May 12 -- From being a bank that proudly stood for physical reach with its 'Kona Kona Kotak' pitch, Kotak Mahindra Bank is now staking its brand future on a very different idea-the courage to dream big. With its latest campaign, Hausla Hai Toh Ho Jayega, the bank hopes to shift perception from transactional utility to an emotionally resonant, future-facing brand that partners with audacious Indians across banking, insurance and investments. In a wide-ranging interview with Mint, Rohit Bhasin, president-head affluent, NRI, business banking and chief marketing officer, explains the deeper shift behind the messaging, the aggressive media strategy driving visibility and why the brand's belief system now goes far beyond advertising,...