Mumbai, Feb. 11 -- India's advertising market is poised for a 7% growth in 2025, rising to Rs.1.64 trillion, according to media buying agency GroupM's latest This Year Next Year (TYNY) 2025 forecast.

The report, released on Tuesday, says that digital advertising, including digital extensions of traditional media, will account for 60% of the total ad revenue, cementing its dominance in the evolving media landscape.

While digital and TV together will account for 86% of ad spend, streaming TV's share within total TV advertising is expected to rise to 12.6%, signalling a critical shift in viewing habits and media investments.

India remains among the top four growth markets globally, despite economic uncertainties. Global advertising spend ...