New Delhi, Sept. 5 -- Alphabet Inc.'s Google on Friday was fined nearly €3 billion ($3.5 billion) by the European Union for anti-competitive practices.

The EU also asked Google to stop favoring its own advertising technology services.

Google had abused its dominance by giving its own ad exchanges a competitive advantage over rivals and that it must bring the practices to an end, said the Brussels-based European Commission on Friday.

The move by the European Commission was triggered by a complaint from the European Publishers Council. It comes amid a threat by US President Donald Trump to retaliate against the European Union for any push against Big Tech.

"Google must now come forward with a serious remedy to address its conflict...