Mumbai, Aug. 31 -- Fevikwik is back with a bang, this time not just fixing the broken, but gluing together India's wildest ideas. Its latest campaign, the Fevikwik AI Pack, powered by KwikGPT, is an ambitious leap into the cultural moment around artificial intelligence.

The brand, known for its witty one-liners and memorable films like Todo Nahin Jodo, and the iconic fishing spot, has always excelled at making humour its adhesive. Now, Ogilvy's new campaign takes that wit into the AI age. The three ad films-Itch Master Pro (a stick fused with a hair brush), Cutie Board (a chopping board with a mirror), and Broom Box (a broom with a speaker)-lean on absurd humour and visual gags to showcase how Fevikwik can spark instant ingenuity.

But t...