Bengaluru, May 28 -- As it enters the United Arab Emirates (UAE), digital health platform Practo has revised its playbook for international expansion by correcting some key mistakes it made earlier, its co-founder and chief executive Shashank N.D. said.
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"Today, we are in two countries-India and the UAE. In the past, we had forayed into many countries. But after a year we moved back. At the time, Practo was very big and had raised a lot of capital. We had spread ourselves too thin. We were not just running international businesses but also focusing on e-pharmacy and diagnostics in India," Shashank said in an interview.
While overseas markets are a good way to expand ...
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