New Delhi, June 8 -- Digital creators, who had long limited themselves to creating non-fiction content for social media or taking off on multi-city sponsored tours, are now engaging with fiction and looking to launch their own production houses.

Zakir Khan and Bhuvan Bam, for instance, have both starred in shows they produced under their own banners, while YouTuber and influencer Ashish Chanchlani has launched his own production firm to create stories originating from India's heartland.

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Entertainment industry experts said such creators have built loyal fan bases as they understand what works for audiences, and now realise they can do much more as entrepre...