New Delhi, Jan. 30 -- The Hulk is an unaccountably popular figure in the pantheon of characters that populate AI generated content in India. The Marvel superhero, who first appeared in 1962 in the comic The Incredible Hulk by Stan Lee and Jack Kirby, has been reborn in Indian AI content as "Hulku", "Hulkeshwar", and "Hulkanand", and has featured in thousands of user-generated AI videos. He is usually a villager, often bullied by a frail Indian grandmother who orders him around and makes him do household chores. He is also teased by village bullies, scolded by elders, and asked why he's not married.

So popular is the Hulk genre on platforms that many popular YouTube channels have viral video tutorials on making a Hulk video in three easy ...