New Delhi, Nov. 17 -- As streaming platforms cut budgets and the theatrical front remains slow, traditional media and entertainment firms, known for film, television, or content production, are rapidly diversifying to cast wider nets in the evolving ecosystem.

While Abundantia Entertainment, known for films like Baby, Airlift and Toilet - Ek Prem Katha, launched a new division dedicated to developing and producing stories powered by artificial intelligence titled Abundantia aiON last month, Ekta Kapoor's Balaji Telefilms has launched AstroVani, an astrology app and Kutingg, a family-friendly entertainment app offering fiction, non-fiction, short-form videos, and vertical content for a mobile-first audience. Music label Saregama has also ...