New Delhi, April 30 -- Coldplay's two-night performance in Ahmedabad this January was more than a concert, it was a cultural moment. Over 100,000 fans from across India poured into the city, hotels sold out, local businesses boomed, and the overall economic impact touched Rs.641 crore.
A new EY-Parthenon report, released in collaboration with BookMyShow, positions this event as a blueprint for India's potential in the global concert economy.
But while the country's appetite for live entertainment is surging, the report strikes a cautionary note: India could squander its momentum unless long-standing infrastructure gaps and regulatory hurdles are urgently addressed.
"India's live entertainment industry is at an inflection point," the re...
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