Mumbai, April 8 -- From fintech firebrands to gadget gurus, top Indian entrepreneurs are leveraging their social media stardom, building personal brands and driving revenue streams beyond their core businesses.

Ashneer Grover, former BharatPe executive, is charging premium rates for brand collaborations, boasting millions of views in a lucrative side hustle. BoAt's Aman Gupta sees social media as a route to boost his company's sales, while Zerodha's Nikhil Kamath invests heavily in high-production-value podcasts, aiming to transform educational content into a new media empire.

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