New Delhi, July 24 -- India is fast emerging as a major market for Ashley Madison, the controversial dating platform known for catering to married individuals seeking discreet relationships. According to the app's June 2025 data, not only is India one of its fastest-growing regions globally, but smaller towns are now outpacing metro cities when it comes to signups and non-monogamy activity.

Leading the list is Kanchipuram in Tamil Nadu, a town better known for its silk sarees and historic temples. With a population of just two lakh, Kanchipuram has surprisingly topped the platform's list of 20 Indian districts with the highest non-monogamy intensity. The town has jumped from 17th place last year to number one in 2025, overtaking major ci...