New Delhi, Jan. 9 -- Audiences are lapping up weekly ticket offers priced as low as Rs.99, at least for films with strong word-of-mouth, providing a stamp of approval for the idea that reasonable pricing can lure large segments back to cinemas.

Multiplex chains and independent theatres that introduced weekly offers such as "Blockbuster Tuesdays" in 2025 recorded higher-than-usual footfalls, especially for mid-budget, non-star titles.

However, these offers haven't helped films that had little going for them to begin with, reinforcing the view that content must sell itself.

"Blockbuster Tuesdays was introduced to revive and strengthen mid-week theatrical attendance. Through compelling, value-led ticket pricing, the initiative has success...