Bengaluru, Sept. 15 -- Fierce competition is erupting among India's fintechs this year, with the focus shifting from mass adoption to the aspirational class, a strategic play meant to tap into the country's burgeoning affluent population, who are looking for sophisticated and personalized solutions for wealth management and access to unique investment opportunities.

On Monday, Kunal Shah-owned Cred rolled out a host of features, including an 18-karat gold credit card with access to elite experiences like yachts and private jets. It also added additional features to its Cred Money vertical to enable users to manage their net worth.

Bengaluru-based Liquide, a wealthtech platform backed by Singapore-based M Venture Partners and several ang...