Mumbai, Oct. 26 -- Marketing healthcare is no easy task-costs are rising, consumers are more vocal than ever online, and trust is fragile. How can you take the lessons learned from cutting edge consumer-tech businesses and apply them to a more regulated and cautious sector such as hospitals?

Abhishek Misra, country head-brand & marketing at Narayana Health, believes the answer lies in something timeless: keeping the customer at the core.

Edited excerpts of an interview with Misra:

I had the good fortune to work with a bunch of startups and founders, such as Ola, Livspace, and Games 24x7. Looking back on my journey in consumer-tech, three lessons have stood out as universal truths.

First, data-powered personalization isn't optional. Co...