New Delhi, March 27 -- Digital media overtook television for the first time to become the largest segment in Indian media and entertainment industry in 2024, contributing 32% of the sector's revenues, according to the Ficci EY media and entertainment report 2025 released on Thursday.

India's M&E sector grew 3.3% to Rs.2.5 trillion in 2024 and is estimated to reach Rs.2.68 trillion this year, according to the report, titled 'Shape the Future'. Of this, digital media clocked a revenue of Rs.80,200 crore last year, while TV touched Rs.67,900 crore.

But while India's overall M&E sector was 30% above its pre-pandemic levels, television, print and radio lagged their 2019 revenues, the report added.

Digital advertising grew 17% to reach Rs.70...