New Delhi, Jan. 30 -- Getting customers in the door has never been easy. But as businesses across industries are discovering, the real challenge begins after that first transaction. Whether in B2B or B2C markets, retaining customers has become significantly harder than acquiring them, as expectations for speed, personalisation and seamless service continue to rise.

Artificial intelligence is increasingly being positioned as the tool that can help businesses meet those expectations. Not just by automating responses, but by enabling richer, more human-like conversations at scale, conversations that help companies differentiate themselves in competitive markets.

That shift was the focus of Episode 14 of Mint's All About AI series, where Ab...