New Delhi, Sept. 7 -- Despite the increasing penetration of connected television sets and the conversation around OTT viewing now turning into a family or community experience, streaming platforms say Indian audiences continue to prefer low-cost mobile subscriptions above all else.

Price hikes by leading platforms, as has recently been the case with players like Amazon Prime Video, could encourage a shift among premium users towards higher-tier plans offering ad-free experiences, 4K quality, and multi-device usage. However, these upgrades appeal mainly to urban households and tech-savvy viewers seeking elevated viewing conditions. For a large portion of the market, affordability remains king. The majority are likely to stick to budget-fr...