Bengaluru, July 23 -- It's the end of the road for the cash-strapped beauty products and content platform The Good Glamm Group, which has been struggling with unpaid vendor dues and employee salaries and whose plans to engineer a revival have failed.

The Delhi-based company will sell its brands individually, rather than pursuing a group-wide solution as the firm's lenders have decided to take charge.

The firm has put its individual assets for sale, and each brand will be led independently by new owners instead of operating under one umbrella, Darpan Sanghvi, founder and chief executive officer (CEO) of The Good Glamm Group, said in a social media statement on Wednesday.

Sanghvi, who has served in the role since 2017 after founding cosm...