New Delhi, March 6 -- In a country with hundreds of thousands of aspiring social media influencers who have no clue how to go about it, some of India's high-profile institutes are constantly evolving tailored courses or modules to help them learn the ropes.

Among these institutes are the prestigious Indian School of Business (ISB) and Symbiosis Centre for Media and Communication (SCMC), considering several top companies are increasingly scouting for influencer marketing experts.

ISB's hybrid digital marketing and analytics programme introduced three years ago has been updated to concentrate on content related to social media and influencers, among other digital marketing strategies, Madhu Viswanathan, associate professor of marketing at...