Mumbai, March 27 -- Starting 1 April, Indian fans of World Wrestling Entertainment (WWE) will need a Netflix subscription to watch Raw, SmackDown, NXT, and all related marquee events including WrestleMania, Royal Rumble and SummerSlam.

Netflix and WWE recently announced a global exclusive streaming deal. In India, that means WWE content will no longer be available on Sony Sports Network or SonyLIV, which had housed both TV and digital rights for wrestling matches for years.

This marks a significant platform shift-from a mass-market TV and streaming combo to a single premium video-streaming service. For Netflix, the strategy is clear: that one of India's most-watched sports properties can help expand its subscriber base and deepen engage...