New Delhi, Oct. 22 -- Social media unicorn ShareChat is betting on micro dramas to reverse a drop in advertising revenue, targeting a highly engaged audience with premium content.

The Bengaluru-based company is banking on its five-month-old micro drama app Quick TV, hoping a national surge in short-form consumption will lure back advertisers, co-founder and chief financial officer Manohar Singh Charan said.

"Micro drama content lets you sell premium OTT-style inventory to a more engaged audience while fetching a higher price (for ads)," Charan said in an interview. "We are seeing a lot more advertisers interested in placing ads within this content." He declined to comment on the investments planned in micro dramas.

A micro drama is a s...