New Delhi, Feb. 3 -- Cadbury 5 Star, the chocolate brand that brought us the iconic 'Ramesh-Suresh' adverts and subverted Valentine's Day expectations around chocolate, comes another "banger", as GenZ would put it.

In a reversal of the chocolates for Valentine's Day trope, the brand is instead looking to "recruit uncles to destroy Valentine's Day".

The ad campaign, which comprises of a YouTube video that at time of writing had garnered over 51 lakh views and over 1,600 likes; and an official website for the "recruitment of uncles" to "destroy" Valentine's Day.

As per the official, reason for choosing "uncles" is because their participating in any trend is reportedly the death knell for its popularity among the youth.

"Studies show tha...