New Delhi, March 17 -- Branding is often an afterthought for startups, yet it can define their long-term success. Harsh Pamnani, author ofFrom Unknown to Unforgettable and senior director & marketing head at T-Hub, has spent years studying how Indian startups carve out unique identities in competitive markets. In this conversation withMint, he shares insights on branding mistakes, cost-effective marketing strategies, and AI's growing role in startup marketing.

Edited excerpts.

Many founders struggle to articulate why they started their business. Like those on Shark Tank, the most compelling startup pitches start with a strong narrative-why and how the company was founded and the problem it solves. This emotional connection is key for bo...