Mumbai, Dec. 11 -- AB InBev, the maker of Budweiser beer, announced a two-year sponsorship contract with the International Cricket Council on Thursday, spanning men's and women's tournaments in all formats from 2026.

This is Budweiser's first association with cricket. AB InBev, the world's largest beer maker, has officially sponsored several major sporting events including the FIFA World Cup in 2022 and the Summer Olympics in 2024.

"[We will] be looking at activating this in many different ways," said Kartikeya Sharma, president of AB InBev India. "This is a lot about the on-ground experience, the scale of our country to go beyond just the stadium into bars, people's homes, into the community of content that people engage with online."...