New Delhi, July 22 -- Anti-ageing influencer and entrepreneur Bryan Johnson has said he might close or sell his wellness startup, Blueprint, describing it as a "pain-in-the-ass company."

Johnson, who recently established an ideology named "Don't Die," mentioned that balancing his business pursuits with his philosophical interests has become increasingly challenging.

The 47-year-old entrepreneur began an anti-ageing initiative, Project Blueprint, which reportedly aims to reverse biological age and improve overall health. According to him, the project costs nearly $2 million annually. Blueprint sells wellness products, including a Rs. $4,700 "longevity mix" drink and a Rs. $3,600 mushroom-based coffee alternative called "Super Shrooms." ...