New Delhi, July 14 -- Broadcaster JioStar is receiving significant interest from brands for the Kyunki Saas Bhi Kabhi Bahu Thi reboot, 25 years after it first appeared on screens.

Created by Ekta Kapoor and produced under her banner Balaji Telefilms Ltd, the Hindi language series ran on Star Plus for eight years between 2000 and 2008. It popularized actors like Smriti Irani, who went on to serve in the Union cabinet during the Bharatiya Janata Party's second term at the Centre.

The broadcaster, which plans to have 13 sponsors across television and digital, has onboarded P&G Tide, Fortune Refined Soyabean Oil, and Colgate for TV and Fortune Chakki Fresh Atta for digital sponsorship deals.

The show is selling advertising slots at Rs.3.5 ...