New Delhi, July 14 -- Extreme uncertainty at the box office has left advertisers jittery. The recent failure of high-profile star vehicles has made brands rethink the viability of big-ticket Hindi film endorsements.
As several southern films dubbed in Hindi gain popularity, south Indian stars are emerging as pan-India icons. Influencers, too, are enjoying a surge-delivering loyal followings and sharper targeting at better value.
For mass-market brands, sports stars, especially cricketers, remain a reliable bet thanks to their dual visibility in IPL and Team India. Yet, despite rising caution, the emotional draw of movie stars continues to hold sway, especially in high-recall mass campaigns.
Also read: Bollywood's next-gen steps up earl...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.