New Delhi, July 7 -- After a lacklustre first half in 2025 with box office collections just crossing Rs.1,900 crore, the Hindi film industry is pinning hopes on a stronger second half. A packed release calendar, a wave of sequels, and stories rooted in mythology and folk traditions are expected to drive revenues up by 20-30%, theatre owners and producers said.

The recovery strategy centres on reaching audiences in tier-two and tier-three towns through culturally resonant stories. Franchises like Son of Sardaar 2, War 2, Baaghi 4, and Jolly LLB 3, along with folklore-inspired films like Kantara: A Legend Chapter 1 and Thama, are expected to dominate the theatrical landscape in the coming months.

Franchises are a series of films that cont...