New Delhi, Jan. 28 -- Old is gold, they say-but maybe not always?

For Indian cinema, tapping into nostalgia has become the latest gamble to lure audiences back to theatres. Re-releases of beloved hits like Rockstar, Tumbbad, and Yeh Jawaani Hai Deewani have struck gold at the box office. But as the trend gains momentum, cracks are beginning to show. For every nostalgic success, there are misfires-Satya and Kaho Naa Pyaar Hai, for instance, barely made a ripple in their recent re-runs. It raises the question: is this strategy a fleeting trend or a sustainable model?

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Consider this: Rockstar earned Rs.10 crore and Yeh Jawaani Hai Deewani raked in Rs.15 crore durin...